You might be thinking about looking into ways to earn an additional income online. Maybe you got inspired by your favorite Youtubers or people that monetize their Instagram. Maybe you want to expand your clientele for your brick and mortar store or maybe you are interested in blogging about personal interests.
Regardless of your end goal, a personal website is the way to go.
Why a Website is the way to go!
For those out there that are looking to start online, building and maintaining a website can seem daunting. It could be that you have no idea what to put on a website or you simply have no idea to build one.
Starting a website these days requires little effort and coding skills. WordPress is a great tool that get you or your business online in no-time. See the Start Here section of Tropical U.P for all the basic information to get started!
But before we go any further let me give you the clear reasons why you should start a website today!
There are so many social media platforms and websites out there on the web. A personalized website that fits your brand will help you to stand out from the pack. Your website can function as a ‘hub’ for all your other online activities. This allows you to better communicate with your audience and helps you to reach your goals.
Credibility, reputation, and authority
Building a reputation and authority can be a time-consuming task. When you have a website that you maintain and add content to you will already start building reputation and authority. You might not get there immediately, but the good thing is you started the process already. Once you have a certain credibility it also easier to monetize other online ventures that you are pursuing.
You can start building rep by first starting with a website like yourname.com or yourbrand.com and from there you will be able to build out your digital empire.
Control is a very important factor on the internet. Imagine you have an Instagram following of over 100k followers and all of a sudden Instagram decides to block your account. Or imagine that you have a lot of Youtube subscribers and Youtube decides that your content is no longer what they deem appropriate. Of course chances that something like this happens are slim, but you don’t want to put all your eggs in one basket.
A website is under your control, you own your domain, brand, and online reputation. Your website will always be accessible no matter what happens. You own the content on your website and even years from publishing people will be able to learn more about you and the value that you offer. Social media and other online domains are incredibly powerful, but it is hard to say what they will look like in the future. Redirecting your audience to your personal website secures the success of tomorrow.
A website is truly global
The internet has connected people from all over the world and sharing information has never been easier. If you have a personal website in a widely spoken language you will have the opportunity to create a worldwide audience of whoever understands that language.
Personally I chose to write Tropical U.P in English despite English not being my native language. My potential audience is so much bigger if I write in English compared to for example Dutch. Tropical U.P allows me to reach a truly global audience simply behind my laptop (currently in China). When you have a website you can start doing the same.
It is an investment
Okay, maybe not in terms of big financial numbers, but a website definitely is a website. Remember building rep and authority, when you have your own website you can start doing that right now. Even if you are not completely sure how you want to evolve your website, you will already build credibility and start with the foundation of building your audience.
Let’s assume the following, you are a photographer and under the name of SplendidShots you have over 200k followers on Instagram. You post random pictures that you shot and you are not sure how to monetize this in the future. If would have a personal website, even if you are not selling anything on it, you will already create more brand awareness. Even Google picks up on this, they will notice that you share a lot of value content, this helps with your page ranking. If after 6 months of random posts and pictures on your website you decide to publish a book with your best shots, you already have some of credibility to pull this off.
When people visiting your website notice that you took the time to create something you will immediately look more professional. When you have a personal website, even if it not yet looks perfect, it will already give the message that you are serious about what you are doing.
If you are offering a certain product or service to people they have a place where they can find the latest information. This is particularly important as your audience should be updated on the most current state of events.
Your own website allows you to publish the content you want. If you plan on monetizing your own website by ads or affiliate links you will have more possibilities. Furthermore when you use a free website it is possible that the WordPress or Blogger already displays ads, ads that you will not receive a dime from.
Your own website will also mean that in case your business changes you have the freedom to pivot into something different if it better fits your needs.
So what is holding you back from starting a website today? Starting is an easy process that does not take longer than 5 minutes! What are your reasons for having a website, leave a comment below, thanks rockstar!