Tropical U.P is still in the early stages of growth and honestly I do not (yet) have a lot of subscribers to my email list. However, I am very aware of the importance of building an email list, even more aware that you should start as soon as possible. In this post, I will explain why I recently switched from MailChimp to GetResponse and my experiences so far.
But first, why are email lists so important?
Getting people to sign up for your email list means that you will be able to interact with them in the future, even if they have not visited your site, or follow you on social media. I will use an example to explain possible usages for an email list and the advantage you can create.
Say you run a blog about traveling and you write around several different topics. Over time, you have built an active community that follows your blog posts and you have decided that it is time to create your own product. You have put all your resources together and you have created a bundle that contains all the tools and travel hacks for your audience.
Now if you would have to promote this on your social media, there is a big chance that people don’t actually read what you share. There is a lot of noise on the internet and it is difficult to get through. Now this is where an email list is interesting. All those people that have signed up for your list have basically told you, YES I want to receive updates of what you are working on. You can directly promote your new product through your existing email list and keep them updated on the developments.
Why I first decided to use MailChimp
I can write a long and elaborate piece here, but frankly I was cheap. MailChimp offers a free account that gives you access to most features and I thought that this was enough at the beginning. In a way, it was because I was also I was more focussed on other things such as getting content out there and getting the basic design right.
MailChimp offers a free account that gives you access to most of its features. This free account has a maximum of 2,000 subscribers and you can send up to 12,000 emails per month. That is very generous offer compared to many of the other main email list providers.
But as my website developed more I felt that my progress with email subscribers was lagging behind.
My problems with MailChimp
My main problem with MailChimp was always related to their sign up forms. Now MailChimp allows you to create custom sign up forms, but I felt the process was not intuitive at all. It was hard to work with basic templates and I didn’t want to dive in to apply a lot of HTML and CSS. I just wanted something that just worked and could be set up in seconds.
Now there are many plugins out there that could do the trick for you, but often they require a (premium) purchase or also do not do what they promise. A second concern was that I do not want to have too many plugins on my website installed.
I should add that for those more tech-savvy, MailChimp could be a very cheap and reliable alternative. For me, it just didn’t work, as much as I wanted it.
What drove me to GetResponse
There are many alternatives out there, the main ones being Aweber and GetResponse. Aweber especially gets a lot of support in the blog community, and many big bloggers are affiliated with Aweber. For me at the end it was all a matter of pricing to be honest.
Both Aweber and GetResponse offer a free trial period for 30 days and allow you to use full functionality. GetResponse is more competitively priced and I like their interface better than Aweber. I have been using the free trial now for 2 weeks and I am already sure that I will switch to a paid account once the trial finishes!
So what about you, which email subscription tool do you use and what is important for you? I am planning to do a full view and comparison soon once I am more familiar with GetResponse and how it works for me. Update, review for GetResponse has been added. As always I am interested in your comments below. Stay awesome and be sure to subscribe to receive updates about future posts!