In a previous post, I shared some of the basics about trademarks and trademark registration. I learned the hard way, that due diligence before proceeding with a name and logo is imperative for your business.
So what happened?
As I told in a previous post the name of a company is paramount, and before proceeding with the name you want to make sure that the name you want is still available. So currently I am working with several partners on the launch of a physical product that we will sell online. Currently, we are in the final stage of development, and we were planning on ordering our first shipment soon.
But then we encountered a small setback. We had done basic trademark research in a few databases before proceeding with our desired name. In our inexperienced opinion, we thought that we could push through with the name we liked, and we hired a designer for our brand image and logo.
So as I advised my previous article about trademarks we hired a consultant/lawyer we would do a proper trademark research before we would proceed. At this time we already had spent hard earned money on the design of our logo and brand, and more importantly we spent a lot of time playing around with this particular name.
When we received the results of the trademark research we were utterly disappointed, it turned out that the advice was negative. Once you received a negative result you have the option to do two different things; 1) Ignore the advice and proceed or, 2) Make changes in your name and logo.
As we had consulted more than one professional, and we had received similar comments, we decided that option one was not a smart move.
A waste of time and money
Sure we can overcome this small hurdle and it is not a big deal. We have learned a valuable lesson always to look at trademark classes and that they should be distinctive from each other. We have to go back to the drawing table and get a name that is unique to file for a trademark.
It is a pity that we wasted money on a designer and a lot of time to wait for design mock-ups and edits, all for something that in the end we can’t use. But then again, we learned a valuable lesson. For our business idea, a trademark is vital and trivial to potential success. Going forward is the only way.
If we had to do it all differently, I would have applied for a trademark sooner and consulted with a professional earlier. First consults are often free, and it gives you a better idea what to pay attention to when you are examining existing trademarks. Preliminary trademark research can be done easily by yourself when you are a little bit familiar with trademark classes.
Note: As I am currently starting this business with other partners, I am not able to disclose any specific information about our product, industry, market or our name. I still feel that the above experience could benefit you and your business and thanks for your understanding.