In this week’s Q&A post, I will address a question that I get asked (in)directly from a lot of people that I talk to. Many people on the internet only want to talk about what is working for them and how great they are doing. On Tropical U.P, you can find a lot of things that worked for me, but for now I want to focus on what didn’t work.
“Anyone who has never made a mistake has never tried anything new.”
― Albert Einstein
I too made a couple of mistakes that seriously limited the potential and growth of my online businesses. I am sharing some of my biggest mistakes today so you can make sure not to make the same mistakes and or limit the potential impact they could have on the growth and success of your business.
The difference of learning to do and learning in case
This was probably something that I wasted most of my time with when I was starting out. When you are just beginning it is very easy to get lost during the learning and orientation phase. We often think that in order to be successful at something we need to study everything that is out there, every little aspect that could impact our business.
Before you know you end up ‘researching’ or ‘studying’ for countless hours without getting any real life experience. You need to get out there and start doing what you want to do. Solve your problems along the way but get started first. I wasted a lot of time researching and studying things that I at the end did not need to know at that time. Learning to do is the right way to go, learning just in the case you might need it is a waste of your time and a form of procrastination.
Save yourself the trouble and be willing to spend some money
For most of us money does not grow on trees, unfortunately. When you are just starting out and you are not sure if your idea works, it might be hard to spend any hard-earned money on your business. You might be tempted to try it cheap or free way.
This is a bad idea and it could seriously impact the success of your business when it turns out your idea works. You can already buy all the tools you need for a little bit over $ 100, yes I know depending on your personal situation that could be quite some money. However, do what you have to do and invest in yourself and your business, that is the best investment you could make.
Spending too much time on nontrivial aspects of your business
Focus on adding value to your business. If you want to publish EBooks, then write EBooks, don’t fiddle around for weeks about the perfect layout or cover design. If you want to earn additional money with affiliate marketing, write high-quality content and use SEO to drive visitors to your site. If you are planning to launch a product, well get a product. You catch my drift.
A lot of time we wasting way too much time on things that are not the core of your business. Sure it is important that things look good, but focusing on where you add value to your audience/clients/visitors is way more important.
In the beginning when I started I spend a lot of time on trying to tweak things on my website. Ultimately tweaking all those things was not important, the content on my website is. Find out what the core of your business is and focus on that, you can always try to tune things up later or even hire a professional to do it for you.
Consistency matters for any type of business. People visit their favorite fast food restaurant because they know what the taste will be of their burger, the same goes for your online business. Even if you only have a few visitors per day, the moment you make a promise to them but you don’t deliver you have lost them.
Make a schedule of when you get your content out there and stick to that, make it a commitment to yourself, your business and your audience, you owe that them. With WordPress, you can already write blog posts for example and schedule them to be published on a certain time, use these tools when needed.
One of my online businesses slowly faded out because I did not have a consistent post schedule. Don’t let the same happen to your business and take it seriously.
Not having the right tools for the job
This point is closely related on being willing to spend some money. I personally waited too long with buying a premium theme, the moment I bought one I couldn’t be happier and I felt stupid for not having done so earlier.
Of course, you don’t need the most expensive workstations and other hard- and software to do your work, don’t give yourself that excuse to not do something. But there are a couple of things that are worth spending money on.
Don’t be too hard on yourself
I mentioned this before but don’t be too hard on yourself. Yes, being committed is very important to the success of your business, probably it determines success or failure, however also cut yourself some slack.
We have to accept that we are all human and that we can’t always be perfect. Of course, we should always aim for the best we could possibly deliver at a certain time, but sometimes just getting your content out there is the best you could do. Don’t stress yourself that everything has to be absolutely mind blowing, you will progress, you will develop and most of all you will get better.
Later your earlier content that maybe was not that good only proves of the journey you have made and how much you have improved yourself.
So there you have it, some of my biggest mistakes. Be sure to read the background posts that are linked above for more information. Hard work and dedication pay off and don’t feel bad to make a few mistakes along the way. Ultimately they shape our business and we should embrace them rather than shy away from them. So what are some of the mistakes you made, let me know below and good luck with your further growing your business!