Naming a business or a website, for some people something that fills them with excitement and joy and for many others a big obstacle. I get this question a lot from people that are having trouble to decide on the name for their business or website. For everybody out there in a similar situation right now, this post is for you.
The Right Name?
A name is something that will always follow your business or website, it is what your audience or customers will hopefully identify themselves with in the future. Choosing the right name is not something you should pick up lightly, on the other hand if it is impossible for you to decide it is also not something that should hold you back for too long.
Yes, that’s right, for some people the naming debacle is so difficult that it actually prevents them from moving on. For some reason, you convince yourself that without a good name, a nice logo or a super sleek website, you have no foundation to put in the rest of the work. If this is the case for you I advise you to not have this hold you back and settle for something less catchy as you had imagined.
Is it really that important?
Now look at what some other big players on the market are doing, do you think that their name is so special or is it the association with their products/services that made them significant over time.
Sure some names were well considered, let’s look at a name like Google, it sounds catchy and easy to remember and over the years has even transformed in a commonly used verb. Google in itself does not mean anything but is a misspelling of the word ‘googol’ which means the number one with a hundred zeroes, this was to emphasize that they provided an infinite amount of information.
Apple is probably the most iconic hardware company of this time, but who names a company after a fruit. When you are deciding on a name you are probably not thinking of naming your company Watermelon.
What these examples tell us is that name is not everything, more important is what your users identify themselves with. Sure Google was based on something, but how many people really know or even care about the backstory of the name. What Apple shows is that a name is not that significant as long as people are excited about their products.
Some Practical Advice, 5 actionable tips to come up with the perfect name!
So in case you are struggling to find a good name I wanted to share some of my personal tips with you!
1. It should be somehow related to what you are doing.
If the name is somehow related to what you are doing it is easier for people to identify what you do and how you can add value to them. Sure Delicious Delights might be a good name for a chocolatier but not so much for a law firm.
2. It should be easy to spell and to pronounce.
The chances are that your business will rely (at least to some extend) on word of mouth, it is important that people easily recognize your name and are able to find you easily on the internet. Lately names that add ‘ly’ or something equivalent at the end of the name have become popular in the start-up scene, I would avoid this when you are not in this industry. You want to build a long lasting house name and something that is hip and fashionable now but forgotten tomorrow.
3. It should be available.
Sure this goes without saying that you should be careful with already registered trademarks in the area where you are planning on doing business. But also important is that there is still a suitable domain name available that matches your company. Before I lock down a name I always make sure to check Namecheap and do a quick search to see if my name is still available. Also, make sure to do a quick domain check with similar names. You don’t want people to confuse your business with an adult store or something, unless of course that is your business.
4. It should translate to an image and style around your brand.
Having a name that is easy to translate to a style around your brand is a big plus. It helps you to decide on how to your website and your logo and it is easier for your audience of potential clients to recognize.
5. Use additional tools if that helps you!
If you have difficulties finding a name that is suitable for your future business don’t shy away from tools if that helps you to make your decision. Such as Naminum, Short Domain Search and Wordoid. These tools help you to not only come up with possible names but also help you to check if these domains are still available.
Bonus Advice: If picking a name is really stopping you from starting to build your audience consider starting with your own name as a domain. Of course, this should fit the strategy that you have for your business but for things as blogging it could be a great way to get yourself started without a headache.
So… how did you come up with the name for your business or what are aspects that you are struggling with. I am looking forward to hearing from you below in the comment section. If you have any question that you would like to have featured in the next post you can leave a comment below or contact me directly! Thanks for reading and stay awesome!