Welcome to my sixth monthly review report on Tropical U.P! As I have indicated in my first monthly review, I will post a monthly overview of all the things that I have done the past month. In this post, you can learn about my successes and struggles and how far I am from realizing certain goals.
You might ask why I want to share these details with you in the first place? First and foremost, they are here because they help me with keeping track of my progress. Once I put it online, there is no denying to the things that I should have done, but also sharing the things that went well for me.
The second reason I decided to put these reviews online is that I thought it would be interesting for you to follow changes that are ongoing in my life. As might know, I was laid off earlier and since then a lot has happened. I hope that these reviews encourage and motivate you to chase your dreams.
December was a good month and a lot of things happened, so let’s dive right in!
TROPICAL U.P – Monthly Review
December was a good month, I have posted eight new articles on Tropical U.P and most of them are doing really well. Especially my article about personal finance, despite being slightly outside the scope of this website, is doing remarkably well. In fact, this article alone is doing so well that with just a day it became my most visited article.
Traffic in general, shows a strong upward trend, with an overall growth of around 400% compared to last month. Most of the increase in traffic is because I am experimenting with a new traffic channel, Stumbleupon. Traffic has grown immense but I also realize that traffic is not everything, at least, general traffic isn’t. Conversion ratios are going slightly down, which of course is not a good thing.
Conversion ratios are going slightly down, which of course is not a good thing. Ultimately that means that I have to find the balance between the right traffic source while maintaining my conversion ratios. Now Tropical U.P is still growing so I expected conversions to drop when I was getting more traffic, so we have to see how this plays out.
Working in advance went a lot better this week and I batched a lot of the tasks I had at hand. This helped me to write more articles and be more productive overall. I also have uploaded several new videos on YouTube, that I recorded and edited within a day, I feel pretty good about that too.
With the new amounts of traffic, I also noticed that I should declutter my website a bit. This is something that I put a high priority to for January. I could do with fewer plugins and make all the code more efficient. I will share an update how this went and my personal tips.
HOW TO CREATE A WORDPRESS SITE
In November, I finally launched my tutorial to how to create a WordPress site with Genesis, I was so excited with this first milestone. The views are steadily growing and I get at least a few hours of watch time per day. I know that this is peanuts for most of the YouTubers, but for me it feels so awesome to help whoever is watching!
I just know that this is working, people watch it, I receive positive feedback, I enjoy doing it and it also results in email subscribers. In fact, I am planning to do more like this in the future.
Tropical U.P is still in the early stages and I have not yet monetized directly. The reason for this is that I first want to build a bigger audience without clouding user experience by obtrusive ads and links. My resource page and some posts contain affiliate links for products that I use myself and that I am excited about.
Affiliate marketing is not the type of income that will yield results immediately. In the case someone would use a link to make a purchase, often your referral on the sale will not be accounted for when for example the person still has the opportunity to cancel the purchase. It could take as long as over two months that once someone makes a purchase before you see any money on your bank account.
For the reasons above I have not made any money in October with affiliate marketing, I do however see an increase in people using my links (thanks for that, you are awesome!). I will report more details once I have more information about possible commissions that I have earned.
Without steady money flowing into Tropical U.P, I estimate that I make a loss of around 30 euros per month. The expenses I need to cover are: hosting, email service provider, third party software and the occasional domain renewal and incidental purchase of a plugin. The number I mentioned is an average since I started Tropical U.P, which was in May 2015.
In my previous monthly review, I mentioned that I was going to revamp two websites that I own. I have revamped these websites and I am going to focus on continuing the success that they see. When the time is right I will share more information about these websites.
I also created an eCommerce website for Teresa, this was my first eCommerce website and the website is still under development but so far I am happy with how it looks. I definitely like working on eCommerce websites and this has also triggered me to work out some of my own ideas.
PERSONAL LESSONS LEARNED
Previous months when I just started, I was so focused on traffic. This month I am actually seeing a lot more traffic but I also realize that traffic is not everything. Traffic is just that, traffic. You want people to engage with your content, you want to convert traffic. If you only focus on getting more traffic you are more likely to attract bad traffic and this will not help you grow your website.
Still bad traffic can’t be all that bad. More people notice your website and if 1,000 people in a day visit your site, surely someone must like your content and come back. Since I am not paying for the traffic and it does not cost me extra time, except for a lot of spam comments, I will see where this takes me.
Thanks for reading my sixth monthly review. As you may have noticed this monthly review is way more detailed compared to previous monthly reviews. I hope you enjoyed reading this review, and I hope it inspires you to find your passion and to build an awesome business. Thanks for your support and I am looking forward sharing the next review!