When you write it is equally important to promote your blog. Without promoting your blog, it is unlikely that people find your content and your writing feels like shouting in an empty room. You write all these great articles, problem is, nobody seems to be reading them. It is important to promote your blog and it should be on top of your agenda.
In the past months, I have experimented with several methods of promoting Tropical U.P and in this post I will give you 10 actionable tips that you can implement to promote your blog right now.
1. Write High-Quality Content
Promotion starts with writing high-quality content that people want to share. The better your content is, the more likely it is that visitors share your articles and read other articles on your site. Take your time, especially for your first article and make sure that they put your blog on the map with a boom.
Often when we are looking to launch we want to rush, so we quickly finish up the first article and just get it published for the sake of having something on our site. I made this mistake too and things would have taken up a lot faster if I had started with quality, long-form articles from the start.
Quality goes over quantity and long-form articles are gold, if you can’t write a meaty article within a certain topic of at least 2,000 words, you have to find another topic. High-quality and consistent articles are best for promoting your blog, content is king.
2. Promote your blog from the beginning
Personally I have made this mistake, I waited too long with promoting my blog at first. Somehow I had myself convinced that I first had to put more valuable content on my blog before I even could consider promoting my blog, I was wrong. When you launch a blog you will want to draw visitors to your site immediately, what else is the purpose of writing articles.
Early visitors are a great validation whether your topic is viable in the first place and could be a great source of objective feedback. Don’t wait until you hit the 20 or 30 post published mark and start sharing, good things can and will happen.
3. Immediately start growing your email list
Your email list is probably one of the most important tools when promoting your blog. An email list gives you the opportunity to connect with your audience and push them back to visit your site by providing them with relevant updates. If you are launching a product or service, your email list is a crucial source of potential buyers, you already sold them to subscribe to your list, their next real purchase should be easier.
Starting to grow your email list is something similar like starting your blog with a high-quality post, you want to get it right from the start. Starting an email list does not have to be expensive, MailChimp offers a free account with all the features you need to get started.
Don’t wait with starting your email list, turn your first visitors in life-long fans and brand ambassadors for your blog.
4. Connect with other bloggers
Getting other bloggers to notice is important for the future success of your blog. Bloggers that are in a similar niche as you are, likely have a more targeted audience and a referral could boost your blog.
Connecting with other bloggers can be done in several different forms. A good way to start is connecting with them on social media and start sharing their articles to get on their radar. You also want to read their blog posts and leave insightful comments to engage in the conversation with their audience. Comments are a great way to share your opinion and it could help to push some traffic to your site. While comments have a “nofollow” attribute, I am getting around 40% of my traffic from several websites where I comment on.
Another great tool to get on other bloggers their radar is by linking to their content in your posts. You don’t have to reinvent the wheel for every post and topic, often other bloggers have an interesting take that is worthwhile to share with your audience.
5. Up your social media game
You will want to start using social media from the start, but don’t spend too much time here as writing content and promoting on platforms that drive traffic are key. Of course, you will need to figure out first which platforms are able to drive traffic to your website.
Where you promote your blog also depends on the type of niche you are in and what kind of visitors you want to draw in, you need to know where they are active. Overall I would say that you definitely need a Facebook page and Google+ profile for your blog. Facebook has an enormous user base and there really is not a way around Google these days.
Over time, you should have a better idea what the main sources of your social traffic is, make sure that you align these with your goals and action plan. If you, for example, notice that a large part of your traffic is coming from Facebook, make sure that you get more people to like your page. If you have success with Pinterest, make sure that you create beautiful images that people want to pin and share.
Test what works for you and focus on the sources that drive traffic. Don’t just be on a social platform because everybody is on it but it drives no traffic.
6. Promote your blog on Quora
Quora can be considered a social media platform, for those who are not familiar with Quora, it is a platform where people ask questions and ‘experts’ answer these questions. I have been active on Quora for some time and I am seeing great results the past months. My experiences with Quora were confirmed when I read an article on BoostBlogTraffic that highlighted Quora as a great promotion tool.
By answering questions on Quora, you can establish yourself as an expert within a certain field and promote yourself and your blog to thousands of people. If you write a good answer on a popular question, you potentially could reap the benefits for months to come.
My most read post on Tropical U.P is why we left China. On Quora, I answered a question what it is like to live in Guangzhou, this answer is viewed almost 4,000 times and is driving traffic to my blog every day. Not just any traffic but targeted traffic, people interested in reading the entire post and potentially other posts on your blog.
The key is to identify answers that are trending or that already have a lot of followers and views. A mistake that I made in the beginning was answering too many low-traffic answers, it is nice to help people out, but you want to help out as many people as possible and that is where you should spend your time.
As you answer more questions, you will notice that people will ask you directly to answer their question, this means that are establishing yourself as an authority within your topic. Answering people’s questions and helping people out will give you insights in their problems, enhances your writing skills and as a bonus drives extra traffic to your blog!
To help you get started a few tips:
- Provide a link to your blog in your profile and bio;
- Identify popular questions with a high number of followers;
- Write unique answers and don’t copy content from your blog or other answers;
- Aim to become an authority in only a few topics, don’t go broad but go deep;
- Answer a question for 80% and provide links to relevant blog articles that you wrote, don’t be spammy but trigger people to follow your blog;
- Engage in the conversation in the comments on your popular answers.
It takes some time to find out what works for you on Quora, but it is a great tool to promote your blog.
7. Balance promoting and writing
This point ties in with the first point regarding quality content and it is important finding a balance between promotion and creation. Without promotion, nobody reads the great articles you wrote and without the creation of great articles there really is not a lot to promote.
It is important to find a balance between these two important aspects of running a blog. A lot of new bloggers, myself included, tend to first only focus on writing content. While it is good to have something to offer on your website, you want to make sure that you at least spend an equal amount of time on promoting these articles. I might even go as far as saying that when you are still building your audience, promotion deserves even more time.
You can see your audience and promotion like a snowball. At first not a lot of snow will stick but as the size of the ball increases, snow will stick easier and the ball will roll faster. The same goes for the promotion of your blog. Getting the first people to engage with your blog is hard, but once this starts rolling there really is no limit where you could go.
People care about social proof and if they notice that people share/comment/talk about certain articles or blogs, they are more likely to engage themselves. The more people engage, the more people are exposed to your blog and audience, hence significantly increasing the reach of your blog.
In the beginning, you will want to focus on getting the ball rolling, push and hustle wherever you can.
8. Spend some real money
Face it, promotion is at a certain expense, whether being your time or your money. There is nothing wrong with spending some actual money, to save yourself the time and give your post or blog a significant boost.
Determine for yourself if you have more than time alone to invest, if you have a budget for advertising it might be worthwhile to experiment with different types of targetted advertisements.
Facebook Ads might be a good place to start and they offer the possibility to very specifically target the kind of audience you want to attract.
9. Constantly recycle older content
When you promote your blog you should not only focus on your blog or the latest article you posted but also on older content. If you do not touch and promote older content, your older post will quickly be buried deep in your archives, which is a pity considering the hard work you have put in.
Promoting and reusing older content should be a crucial part of the overall strategy of your blog. Constantly check which older articles are still relevant or identify how you could potentially update them and promote the updated version. Continuously and extensively link to older posts in your current articles and email newsletter, again when relevant to the topic that you are discussing.
10. Utilize your email list
Last but not least your email list, this is possibly your marketing tool number one when you promote your blog you have to utilize your email list. Find ways to add extra value to your audience and keep them updated on latest posts and other things that you are working on.
In your email list, you can also share unique tips and tricks with your audience, conduct surveys to get to know them better, promote future products and services and increase the overall engagement of your brand.
There are a lot of different ways to promote your blog and there really is not a right answer or single step that will make the difference. Your promoting strategy is something that should be embedded in the core of the strategy of your blog and that related to other aspects such as; SEO, design and content writing.
Be sure to focus on promotion from the start of your blog. Remember the snowball metaphor, in the beginning this takes time and more push but it gets easier later on. Think of Pat Fylnn, he probably does not have to push very hard for promotion because he is well established, for him being consistent and meeting the expectations of his audience are more important than actual promoting his blog. His work, name, brand, and consistency ARE his promotion.
Since we are not there yet we have to more actively promote. Create social buzz, grow our email list, write shareable and high-quality content and get our name out there. The ‘perfect mix’ of promotion depends on your actual niche, behavior of your audience and your personal goals and strategy for your blog. Good luck!
So there you have it, 10 actionable tips to promote your blog! I hope you enjoyed these tips and let me know if you feel that there is something else that needs to be added to this list, thanks for being awesome and looking forward to your comment below!