In this GetResponse Review, I will share the different features that GetResponse offers and whether I believe that this a good tool to use for your blog. GetResponse is an email service provider that allows you to collect emails from your audience so that you can send them updates and special promotions. I have been using GetResponse for almost three months now after having switched from MailChimp. In this GetResponse Review, I will provide you with a recommendation if GetResponse is a suitable tool for you.
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For those who are serious about email marketing, GetResponse offers a lot of different features. Below I will give a brief overview and description of the features that GetResponse offers. I will also share my personal experiences with these features and how I perceive their respected usefulness.
Responsive Email Design
GetResponses allows you to create mobile responsive emails which will look good on any device the email is being read. This feature is very intuitive and it is easy to build your own email using existing templates and modify them to your needs.
Personally I do not make a lot of use of all the different templates as my newsletter is text only, however, I can see the added value for those in eCommerce or promoting a specific service. The email design function also lets’s you test what the email will look like in different email programs, which is very useful.
Custom Made Forms
GetResponse allows you to create a bunch of different forms using their form creator. There really is no limit to what you can do with their forms, being it scroll forms, exit pop-ups, shake boxes, sidebar forms, you name it. They have pre-made templates that you can customize or an HTML editor for those more savvy with writing code.
The custom made forms are great and to be honest, one of the main reasons that I switched from MailChimp to GetResponse. It is extremely easy to build a neat looking signup form and to implement these forms on your site. You can choose to host the from on your own server or on the server of GetResponse. Once some signs up to your list you have the possibility to direct them to a custom page where you can thank them for their subscription and for example, share a free goodie with them.
On the downside, at the moment custom made forms are unfortunately not mobile responsive and GetResponse could not indicate when this feature will be available. Now there are a lot of plugins available that could solve this issue for you, but it is a pity that you are required to use an additional service to get responsive signup forms.
Check out the video below to see how easy it is to add a signup form to your website:
Allows you to easily create landing pages, mobile responsive and without needing any technical skills. Landing pages are free for the first 1,000 visitors under the GetResponse plan, for more visitors you will need to pay an additional membership of € 14.52 per month.
Landing pages work great and once you are familiar with the format of the editor that GetResponse uses, it will be very easy and straightforward to set up your own landing pages. The downside here is that landing pages are only included in your plan for under 1,000 visitors per month. Now if you are just starting out this might not be a problem but once you are getting more traffic you could soon outgrow the basic plan.
This provides you with the options to test your campaigns and see what works best for your brand and audience. A/B testing lets you test different aspects of your emails such as; subject lines, content, from fields, the day of the week and time of the day. You can have up to five different emails to include in your tests.
This features allows you to set up follow-up cycles to put subscribers through a sales funnel, action-based autoresponders on for example a birthday or after a purchase and other customized offers.
Autoresponders are vital to any email marketing and allow you to fully automate the process once someone signs up for your email list. I personally use autoresponders with great success, once someone subscribers to my Tropical Update they automatically receive a free guide on How to Create a Website in WordPress with Genesis. Furthermore, I have created an email series that automatically sends out emails based on the cycle they are in.
For me, autoresponders was another reason for switching from MailChimp to GetResponse, the paid version of MailChimp does offer autoresponders, but the free account did not include this feature.
Email Intelligence and Statistics
This feature allows you to track the performance of your campaign and allows to track and customize everything related to your emails and campaigns.
Email statistics is a very important aspect as they show if your subscribers open your email and it allows you to monitor if they take action. This provides you with valuable insights if your email campaign is as effective as possible and coupled with A/B testing this is a very powerful tool to get the most out of your email list.
Now that you are familiar with the features of GetResponse it is important to take a look at the pricing and how this compared to other email service providers. I will only consider prices that offer comparable premium features, such as autoresponders and A/B testing. Below you can find a comparison based on four different levels.
|Email Service Provider||Up to 1,000||Up to 2,500||Up to 10,000||Up to 50,000|
|GetResponse||$15.00 p/m||$25.00 p/m||$65.00 p/m||$250.00 p/m|
|MailChimp||$15.00 p/m||$30.00 p/m||$75.00 p/m||$240.00 p/m|
|Aweber||$19.00 p/m*||$29.00 p/m||$69.00 p/m||**|
* Quoted price for Aweber is for up to 500 subscribers, no plan is offered for up to 1,000 subscribers.
** Aweber does not quote prices on their website for over 25,000 subscribers (@ $149.00 p/m), should you require these volumes you will need to request a quotation.
Based on the above table you can see that GetResponse offers the highest value for money, except for volumes up to 50,000 subscribers for which MailChimp offers the most competitive price. GetResponse however, is more competitive than MailChimp on an even larger list for up to 100,000 subscribers with $450 p/m compared to MailChimp with $475 p/m.
When you are running an email marketing campaign it is likely that somewhere along the road you run into some problems and it is important that your email service provider has you covered. When I first started I ran into a few minor troubles and GetResponse support theme was quick to help out and matters were resolved in minutes.
Within the first month of my official paid subscription, I was called by one of their customer representatives to check in how everything was going. She gave me useful tips to grow my email list and gave me the feeling that they appreciated me as their customer. So far my experiences with their customer support have been excellent and based on their support alone I would recommend them.
GetResponse is very easy to use and without any experience you can get started with email marketing in a bliss. Their email templates are very useful and offer something for any type of online business you may have.
For me, the biggest let down of GetResponse is that their signup forms are not mobile responsive, something that Aweber implemented last year. You could overcome this pitfall by using lead generation software such as OptinMonster, but this would come at an additional cost.
For those serious about their online business, I feel that of GetResponse, MailChimp, and Aweber, GetResponse is the best choice. I feel that their interface is most intuitive, they offer the most features for the most competitive price and their customer support and free training course are a welcome bonus.
You can sign up for a 30-day free trial and make use of all their services without using a credit card, I highly recommend you give it a try.
If you are on a budget and really can’t afford the $15 p/m you could try out MailChimp, but like me you may find yourself limited by what you want to do and opt for a paid service anyway. MailChimp is a great service without a doubt but to fully use it you will probably need to pay for premium plugins and an additional paid membership.
So I hope that this GetResponse Review helps you with your decision for an email service provider. Which one is your favorite and what made you decide which email service provider to use, let me know in the comments below!